This article discusses the importance of building link popularity with inbound links. Also included in the contents are the pros and cons of using link building directory submission services vs. link building by submitting to article directories.
Backlinks are text links from websites pointing to your website. The more quality backlinks you have the more important your are to search engines like Google, Yahoo, and MSN
Link exchange is very helpful when building link popularity for your website, it also helps in building contacts and getting better search engine results.
Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. BUT... the rules have changed... significantly! ome links are bad, and can put a worl of hurt on your rankings.