The difference between search engine optimization and search engine marketing is money. Optimization is the art of getting ranked high in the organic listings of a major search engine for the keywords for want.
If you've read anything about or studied Search Engine Optimization, you've come across the term "backlink" at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important.
Link Building is one the most important factor in search engines marketing (SEM). Links from relevant and well search engine optimized (SEO) content are extremely important if you would like to see any improvement in your site's ranking.
It's important to get backlinks but we must abide by certain rules to make sure the links we do get aren't wasted. I explain why the search engines are counting quality links and ignoring bad links.
While no one really knows how search engines factor reciprocal links into search ranking calculations, let's suppose that the naysayers are right-- that is, reciprocal links provide no SEO benefits whatsoever. Should we then abandon the practice of reciprocal linking altogether?
This article discusses the importance of building link popularity with inbound links. Also included in the contents are the pros and cons of using link building directory submission services vs. link building by submitting to article directories.
Backlinks are text links from websites pointing to your website. The more quality backlinks you have the more important your are to search engines like Google, Yahoo, and MSN