Articles by Michelle Howe

» Reduce Shopping Cart Abandonment with Themed Navigation

Published 2007-10-08

According to the MarketLive Performance Index 2007 approximately 96% of visitors to an e-commerce website will not make a purchase and nearly 58% of shoppers will abandon their cart before completing their order.

» Designing Websites for iPhone Viewing

Published 2007-12-01

Ten years ago most small business owners didn't have a website and probably didn't see the need for one. Now, a business without a website is considered second rate at best. In the next few years, the popularity of surfing the net on your mobile Web is going to skyrocket. How would your website look on a hand held device?

» How to Market Smart in a Slow Economy

Published 2008-08-30

Online marketing doesn't have to be difficult or complicated. Use three simple steps to effectively market online: know where to find your audience, show proof of success, and make it easy to do business with you.

» Boosting Sales Using the "Palin Effect"

Published 2008-10-22

Election campaigns are the same as a well-planned sales campaign using emotion as the hook that persuades consumers to make a purchase. But what really is predominant in this election campaign is the use of "the story" to make the emotional connection with the buyer.

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