Free Quality Web Content For Your Website or Ezine

Articles by Adam Goldberg

» Click Path Analysis: Why You Need to Account For All Clicks, Not Just the Last Click

Published 2007-08-21

Read our conclusions from our click path analysis research.

» The Perfect Optimization Method For Online Advertising

Published 2007-08-22

There are many different methods to make investment decisions for your online marketing campaigns. Unfortunately, most of them invariably lead to sub-optimal decisions and results. The following article is a summary of some of the more frequently used methods and an explanation of why they are flawed.

» Job Security Through PPC-CRM Integration

Published 2007-08-22

PPC-CRM integration can be very effective in matching sales to leads to calculate profitability. Learn how this data can help you identify which ads are responsible for your most profitable sales to help focus on your best keywords.

» Look At The Cumulative Effect Of Your Advertising - Know Your Customer's Purchase Path(tm)

Published 2007-10-09

Most companies are shocked when I say that their branded ad is not as valuable as they think. Many wonder,

» Connect Your Offline Sales To Your Online Advertising

Published 2007-10-09

All large companies do some percentage of sales over the phone. If you are unable to tell where that phone call came from, and I'm not talking about knowing it came from your Web site or even knowing that it came from Yahoo versus Google, it's not good enough.

» Use Search Queries As A Basis To Derive New Keywords And Negatives

Published 2007-10-09

To start off, let's talk about what the ideal strategy would be or what the ideal tool would look like for creating new keywords and negatives. I, personally, would love a tool that could recommend a keyword to me and accurately tell me what the ROI on that keyword is before I implement it. Wouldn't that be ideal?

Who links to me?

queries:2, time:0.024040