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Articles by Susan Daffron

» How to Write Compelling Web Site Content That Gets Read

Published 2007-11-14

Figuring out what to say on your Web site can be a challenge. For many business owners, talking about themselves is difficult. However, coming up with good Web content is easy if you keep your customer and the search engines in mind.

» The First Step to a Great Web Site: Research

Published 2007-11-14

Online research is a good idea whether you create a Web site yourself or hire a developer because design is subjective.

» How To Bounce Back From An Ezine Disaster

Published 2007-11-14

Even experienced publishers can make mistakes because of technology or human error. When the mouse is quicker than the brain or you pull a really bonehead maneuver, these five simple tips can help make amends to your ezine readership.

» How To Create a Freelance Writer Web Site that Gets Read

Published 2007-11-14

To get writing work, you have to let people know you exist. Today, every working writer absolutely must have a Web site. It makes your work visible and accessible to a large audience 24/7, even while you're asleep!

» Freelance Writers: To Make More Money, Keep Your Clients Happy

Published 2007-11-14

As a freelance writer, your job is to create a product that your customers absolutely love. Once you're in business, you probably want to stay in business, so you can continue paying the bills, eating, and so forth. So here's a little secret to freelance writing success: it is easier, less time consuming, and less expensive to sell an existing customer than it is to dredge up a new one.

» Don't Leave Your Web Site Visitors Wondering Who You Are

Published 2007-11-14

When you fail to include contact information on your Web site, not only are you leaving prospective customers in the dark, you're also probably missing out on a tremendous number of public relations and marketing opportunities.

» Get Them Talking: Become the Freelance Writer Editors Love

Published 2007-11-14

Smart writers develop good relationships with editors. They behave professionally, and never burn bridges. Editors talk to each other and good news travels fast. The end result can be money in your pocket.

» Before You Call a Web Developer, Ask Yourself One Question

Published 2007-11-14

Not every business needs a web site. Many service businesses that rely exclusively on local customers and word of mouth may not. You know your business better than anyone, so before you pick up the phone to call a web designer, think about what you want your web site to do for you and why.

» Don't Alienate Your Audience: How Web Site Design Can Affect Your Profitability

Published 2007-11-14

Although it's tempting to add every whiz-bang feature into a Web site, if you do, you are undoubtedly sacrificing profitability

» Become a Specialist: Why Writers Must Niche Themselves

Published 2007-11-14

Just because you can do any type of writing doesn't mean you should. Position yourself as an expert and focus on winning those lucrative assignments you can write absolutely brilliantly.

» Freelance Writers: Don't Waste Your Time with Query Letters

Published 2007-11-15

Virtually everything ever written about freelance writing and getting published says that you need to write query letters. Yet in the Internet Age, the truth of the matter is that query letters are almost always a huge waste of time. So what can you do instead?

» Attention Struggling Freelance Writers: To Get Published, Do Your Homework

Published 2007-11-15

Before you write anything, put yourself in the publisher's shoes and do a little research. Armed with this information, you can give publishers what they want. And in turn, they'll give you what you want: a byline!

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