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Articles by Robert Schumacher

» Moving Yourself And Your Target Market Up The Learning Curve Is What Real Marketing Is All About

Published 2008-03-20

Concise steps to take to get jump-start your marketing in any business or profession

» Craft A Truly Unique Selling Position And They Will Come

Published 2008-03-20

Looking at what you and your business offer through the eyes of your target market will pay huge dividends

» Will Your Newspaper Ad Pass The 3-Second Test?

Published 2008-03-23

Know how and why people read newspapers will help you create ads that pull business.

» Headlines Get Attention. Copy Closes The Sale

Published 2008-04-10

A strong headline followed by strong copy equals sales, calls, appointments.

» We-We Advertising Copy Does Not Work!

Published 2008-04-12

Change the thrust of your advertising from we to you and you will start seeing results.

» Your Headline Is Your Ad For Your Ad!

Published 2008-04-13

If your headline fails to get noticed, your ad message is history.

» What Is One Customer Really Worth To Your Small Business?

Published 2008-04-15

Once you know the lifetime value of ONE customer, you can go about planning ad expenditures profitably and with confidence.

» The Two Musts For Every Small Business: Consistency And Service

Published 2008-04-15

Any small business can compete with the big boxes if they deliver consistenty and service to every customer every time. Not easy, but very, very necessary.

» Exactly What Is A Niche And Why Does Every Small Business Need One?

Published 2008-04-16

In this era of here today - gone tomorrow, a solid business niche will insulate your business from the whims of the marketplace and position you to lead your field.

» What Are Your Customers In This Internet-Exploding World Really Looking For?

Published 2008-04-18

Honesty and integrity would head the list of what people really want. Price is way back in the pack. Any paid ad that fails to get results is a waste of money.

» The Seven Guidelines Any Small Business Must Follow When Setting Up Or Seeking A Niche

Published 2008-04-19

Setting us a good business niche is a process and never a destination.

» Brainstorm Ideas That Will Set Your Business Apart From The Crowd

Published 2008-05-17

Business and the world are moving at warp speed. That means that every business must be able to meet the changing needs and want of customers quickly. Learn how.

» Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight

Published 2008-05-24

Over and over, small businesses continue to make many of the same mistakes in their print ads. Not making these simple errors can improve your ad results.

» Improve Your Customer Service And Retain The Customers You Have

Published 2008-06-02

Lousy customer service is rampant in all industries. Every business owner, manager and professional needs to step back from their daily forest and take a hard look at their own level or customer service.

» Your Business Sign Needs To Tell What You Sell

Published 2008-06-19

Too often small business owners try to economize on their signage. Big mistake! Your sign is generally your fist chance to make a great impression.

» Both The Best And Worst Of Times Require Sharpening Your Marketing Skills

Published 2008-06-20

Every market anywhere goes through good times and bad times. Right now most businesses are feeling the pinch of high gas and grocery prices. It is a time to examine your advertising to be certain it is effective.

» Results Are The Name Of The Game In Broadcast Or Print Advertising

Published 2008-08-05

Basic ad copy principles apply to all ads whether print or broadcast. There are some special caveats that are important when creating radio or TV ads, however.

» During Shaky Tmes, Be Careful What You Cut

Published 2008-08-19

When the going get rough, small business owners and managers correctly cut expenses. Advertising should not be one of those cuts. A shaky economy offers an ideal opportunity for the small business to gain market share if they hang in and continue to advertise.

» Fall Is The Perfect Time To Clean Blips Off Your Marketing Slate

Published 2008-08-21

Marketing blips keep poppiing up in advertising programs of small businesses. These blips throw up roadblocks and put a ceiling on revenue growth while limiting the effects of advertising. Erase them now.

» A Website Can Be An Asset Or A Flop Depending Upon How You Prepare

Published 2008-08-26

A business website is not a silver bullet that will automatically wake up your business and propel you to new heights.

» You Need To Know The Territory If You Expect To Do Business Online

Published 2008-09-03

Just throwing up a business website is like tossing a rock in the ocean! You will need to adhere to certain online principles if you expect to get any results from you website.

» Your Success In Email Marketing Depends Upon Your Strategy

Published 2008-09-10

Be careful what you send and to whom you send your email messages. Here are some timely tips and techniques that will increase your electronic mail impact.

» The Solitary Secret To Running A Successful Small Business Eludes Many Entrepreneurs

Published 2008-09-16

Thousands of people start new businesses every day. Almost none of them know the true secret of success in starting, managing and keeping a business going. This article reveals the secret.

» Eliminate These Six Marketing Mistakes To Grow Your Business

Published 2008-10-07

These six deadly blunders are being made every day in small businesses across the fruited plain. Assess your own operation and be sure you and your staff are not making these mistakes.

» Deadlines Should Be An Integral Part Of Your Business Plan

Published 2008-10-07

All small business owners and managers need to build in a strategy for steadfastly meeting deadlines of all types Doing so will give any business an edge over their competitors.

» Some Simple Ideas For Running Ads That Get Results

Published 2008-10-30

There is a good reason that most small business advertisements do not get results. These ineffective ads are not aimed at a specific audience, do not say what is in it for the reader or listener and rarely spell out what action should be taken.

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